The cost of Search Engine Optimization (SEO) for small businesses can vary significantly based on several factors, including the size of the business, the scope of services required, and the level of competition in the industry. On average, small businesses may spend between $500 and $5,000 per month on SEO services. Many SEO providers offer flexible pricing structures, including hourly rates, monthly retainers, and project-based fees. For example, hourly rates typically range from $75 to $200, while monthly retainers can fall between $1,000 and $3,000, depending on the complexity of the project and the specific services included. Essential services often encompass keyword research, on-page and off-page optimization, content creation, technical SEO audits, and performance tracking. This comprehensive approach helps ensure that the business not only ranks well in search results but also provides a positive user experience that encourages engagement and conversions.