If anyone questions as to whether AmbitionBox would play a role in building the reputation of your brand/business, or any business for that matter; the answer would be a definite YES.
But, every coin has two sides; and talking about a powerful platform like Ambitionbox, your presence on it could either go in your favour or against you. It all depends on what people are talking about you/your brand on this evaluation platform. Especially, when we are living in this digital age.