Friend of the Sea was founded by Paolo Bray, Director of International Programs – Dolphin-Safe Project / Earth Island Institute. The Dolphin-Safe Project saved millions of dolphins from death in tuna fishing nets and started the sustainable seafood movement. Friend of the Sea is currently a project of the World Sustainability Organization, an international NGO whose mission is to promote environmental conservation.

With an innovative team and world class facility, Simply Fresh uses precision farming techniques to grow fresh and nutritious produce.

Simply Fresh produce caters to the demand for fresh, flavorful, and nutritious food among consumers and the needs of nutraceutical companies with medicinal plant extracts.

Global interest in the Friend of the Earth certification scheme has grown rapidly in recent years – we have seen a 100 percent increase in uptake from 2019 to 2020. Now over 5,000 farms, employing an estimated 50,000 farmers, have had their production, with an estimated total value of more than 1.5 billion euros, certified by Friend of the Earth.

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